Description
Charm is a premium ceramic tile with an architectural design, created for a more considered result. Classic Carrara character meets checked, diamond, hexagon and wave feature designs for a layered, coordinated wall scheme.
Charm is currently offered in White Feature Diamond, White Feature Hexagon, White Feature Wave, Arabescato and Carrara. Charm sizes are 300×600. Charm finish choices are Gloss. The live Charm options in this export include colours or formats retained after newer catalogue changes.
Charm specifications
- Material: Ceramic
- Design: Architectural design
- Pattern: White Feature Diamond, White Feature Hexagon, White Feature Wave, Arabescato and Carrara
- Size: 300×600
- Finish: Gloss
- Suitable area: Floor and wall
- Intended use: Indoor floors and walls, including decorative bathroom and feature applications. Outdoor use is not listed.
- Edge: Rectified edges
- Variation rating: V2 – Moderate
- Product warranty: 10 years
Finish, edges and variation
Charm uses rectified edges, meaning the tile is finished with a precise square edge. For Charm, this supports a tighter, more controlled grout joint and a clean grid when the substrate, layout and installation allow.
Charm has moderate variation, so noticeable differences in tone, texture or pattern are part of the intended appearance. Before installing Charm, open several boxes and blend pieces across the layout so the finished surface distributes that movement naturally.
Keep Charm within the suitable area listed above rather than assuming every tile can be used outside. Confirm the exact Charm colour, size and finish against the intended installation before ordering.
Tone, pattern, texture and sizing can shift between pieces and production batches of Charm, while screens can alter colour. Request a Charm sample where available, then order enough from one batch for the complete area.
Coordinate Charm with our Tiles, Bathroom Vanities and Bathroom Tapware collections.


























